Public Service Announcements deal with serious matters, so the inclination is to write them with a soft-sell feel and informative statistics. But why not consider a different approach? When you do the UNEXPECTED, it can help your message stand out.
Prostate Cancer PSA
In this ad, I used a humor to highlight the seriousness of getting regular prostate exams.
Breast Cancer Awareness
This commercial takes a more forceful approach, reminding women how important it is to find the time for their own health.
